All About Travel Sitka

And the Sitka Through 4 Seasons visitor guide.

Sitka Through 4 Seasons

Travel Sitka is the digital home of Sitka Through 4 Seasons, a locally created visitor guide that has helped people experience Sitka since 1994.

From the beginning, the guide has been independently owned and operated. It has never been part of a corporate tourism campaign or an outside publisher. Each chapter of its history has been shaped by people who know Southeast Alaska firsthand and care deeply about the community they call home.

For more than three decades, Sitka Through 4 Seasons has lived in visitors’ hands. It has been picked up at airports, tucked into backpacks, and used as a trusted companion while exploring town, trails, harbors, and hidden corners of the island. Travel Sitka carries that same spirit forward online.

The People Behind the Guide

Sitka Through 4 Seasons was founded in 1994 and has been part of Sitka for more than three decades. Over time, the guide has passed through several local owners, each continuing its role as a practical, community-focused resource for visitors.

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Owner & Creative Director

Current owner of Sitka Through 4 Seasons and Travel Sitka, publications of JI Design and Marketing. Oversees the guide’s direction, content, and evolution across print and digital platforms.

Jennifer Robinson
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Advertising & Design

Handles ad sales, ad design, and project management for Sitka Through 4 Seasons and Travel Sitka. Krista is also a member of the JI Design and Marketing team.

Krista Meyer
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Saiz Digital Media

Managed social media for the guide for several years and contributed photography used across print, web, and social platforms during that time.

Audrey Saiz
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Former Owner & Photographer

Owned and operated Sitka Through 4 Seasons for many years before handing the torch to Jennifer. She continues to contribute photography featured throughout the site and guide.

Mim McConnell
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Early Partner

Partnered during the first years of ownership, supporting the guide during a key transition period and helping establish its next chapter.

Caleb Meyer
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Alpine Studio Art

Contributed photography and social media support following Audrey’s role, helping continue the visual storytelling of the guide across channels. Still contributes photography today.

Abby Saiz

About the Publisher

Travel Sitka and Sitka Through 4 Seasons are owned and published by JI Design and Marketing, an independently owned creative studio focused on design, marketing, and digital publishing.

I started working on Sitka Through 4 Seasons long before I officially purchased the guide in 2018. During my mom’s ownership, I helped with a full redesign, and that work deepened my connection to the guide and its future.

Over the years, it has been incredibly meaningful to carry this forward alongside my kids, Krista and Caleb, and my nieces, Abby and Audrey. All of them grew up in Sitka, and each has contributed their time, creativity, and perspective to the guide in different ways. Getting to work together as a family on something so closely tied to the place we all call home has been a true gift.

Person holding a small dog wearing a sweater while watching the sunset from a boat in Sitka Sound.

Jennifer Robinson

Jennifer Robinson is the owner of JI Design and Marketing and the owner and publisher of Sitka Through 4 Seasons and Travel Sitka. She grew up in Southeast Alaska, lived in Sitka for many years, and maintains long-standing ties to the community through family, work, and ongoing collaboration. Her work reflects a commitment to independent publishing, thoughtful storytelling, and supporting local businesses through clear, accessible visitor resources.

Under Jennifer’s leadership, Travel Sitka expands the legacy of the print guide into digital formats that support trip planning before arrival and exploration once visitors are in Sitka.

Continuing the Story

Travel Sitka is not intended to be an exhaustive directory or a tourism campaign. It exists to be useful, honest, and reflective of the community it represents.

The guide continues to evolve, but its purpose remains the same: to help visitors experience Sitka with context, care, and respect for the place and the people who call it home.

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